1/11/2024 0 Comments Minimalist fashion logo designBurberry seems to have recognised this, bringing back the Burberry knight, which it had previously dropped in favour of a minimalist sans serif logotype. Time, reach, and money can help bring a new logo’s score back up, but Gillen warns that the biggest disadvantage is the lost opportunity to embed additional branding assets (like Intel's circle swoosh, Microsoft's four-colour window or Adidas's three stripes).ĭistinctive BAT recommends treating a logo as an embedding vehicle for this kind of additional branding device that can then be used in other ways. Burberry has brought back the knight from its previous logo design (Image credit: Distinctive BAT)Īll logo redesigns will disrupt consumer memory structures, but the extent to which a logo design diminishes brand recognition and attribution can depend on how far it strays from the original – and how legible it is (we're looking at you, Kia).
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